Google is king. If your commercial cleaning company isn’t showing up on page one, you’re missing contracts. When someone searches for “office cleaning company near me” or “commercial janitorial services in [your city],” they’re ready to take the next step.
If you’re ready to stand out in a competitive niche, you’re in the right place. Because today, most office cleaning services follow the same playbook. They run some Google ads. They have a basic website. They manually try to get reviews. All of these are fine, but it means there’s zero differentiation between your business and the one down the street.
Most commercial cleaning companies rely on one of three things for leads: referrals, cold outreach or luck. Sure, those might work for a little while. But they won’t build a thriving, predictable business.
Office managers are busy. They’re not going to call 5 different office cleaning companies. Instead, they’ll call the one who looks like they have it together. And your website has three seconds (or less) to make them say “this company looks legit”.
Marketing a cleaning company online requires several different strategies, with Facebook advertising being one of the most effective due to the targeting options available to advertisers. Running a Facebook ad campaign requires a lot of know-how and experience; establishing a reasonable budget, creating marketing goals, and knowing what audiences to target are just some of the important factors that contribute to a campaign’s success.