Google is king. If your commercial cleaning company isn’t showing up on page one, you’re missing contracts. When someone searches for “office cleaning company near me” or “commercial janitorial services in [your city],” they’re ready to take the next step.

These are called high-intent leads and Google is where they live. But if you’re not showing up in those local results, your competitors are. The good news? You don’t need to be an SEO expert to outrank them. You just need to be consistent, strategic and take the right actions that Google rewards.

Here are 11 proven ways to rank higher and get more cleaning contracts through search without spending a fortune.

1. Claim and Optimize Your Google Business Profile

This is your map listing. It’s also your first impression in local search results. If it’s incomplete, outdated or ignored, you’re giving up leads.

How to optimize for ranking higher:

• Make sure your name, address and phone number are accurate

• Set your primary category as “Commercial Cleaning Service” or similar

• Add your specific service areas and upload real photos of your business

• List out all your services (office cleaning, floor care restroom sanitizing, etc.)

2. Collect More Reviews (and Respond to Them)

Reviews are a massive trust signal. Not just to potential clients but also to Google. Aim to get fresh reviews every month. Ask happy customers to leave one after a successful job. Respond to every review, even just to say thanks. This shows Google you’re active and reliable.

Bonus tip: Mention the type of job or location in your review response. “Thanks for trusting us with your medical office cleaning in West Knoxville” adds helpful SEO value.

3. Make Your Website Mobile-Friendly and Fast

Over 60% of local search happens on mobile. If your site loads slowly or looks bad on a phone, Google will demote you in rankings. Use tools like Google’s PageSpeed Insights to test your site. Fix any issues. A fast, mobile-friendly site isn’t optional anymore. It’s a baseline.

Bonus tip: Test your site weekly. Plug-in updates, images or edits can lead to reduced speed. This is also a great time to check every button and link across your cleaning website.

4. Add City Pages for Every Area You Serve

Don’t just say “we serve the greater metro area.” Create individual pages for your top target cities or neighborhoods. This becomes a competitive advantage for ranking higher.

Each page should mention:

• Specific services offered in that location

• Local project highlights or client types

• A call-to-action like “Get a quote for office cleaning in Franklin, TN”

The more you localize, the more likely Google is to show your page for searches in that area.

5. Use Keywords in Key Places

Google doesn’t just read your homepage. It looks at specific spots across your entire website to determine your overall ranking. Use your top keywords in:

• Headlines and subheads

• Image file names and alt tags

• Page titles (ex: “Office Cleaning in Knoxville, TN”)

• Meta descriptions (the short blurb in search results)

Make your keywords feel organic, not spammy. Google wants helpful content, not keyword stuffing.

6. Write Helpful Blog Content

Google rewards fresh content that answers real questions. That’s where blogging comes in. The best blogs answer the most relevant questions people are searching for and goes above and beyond to deliver value.

To create relevant, actionable content, ask yourself:

What are the top questions I get from prospective clients over and over again?

Try these:

“Why Green Cleaning Matters for Your Business Image” “How to Choose the Right Commercial Cleaning Vendor” “What Office Managers Should Know About Janitorial Services”

Make sure each blog is tied to your location and includes a CTA at the end.

7. Get Listed in Reputable Online Directories

Google uses directory listings to verify your legitimacy. But not all directories are equal. Stick to trusted sites like:

• Yelp

• Angi

• BBB

• Chamber of Commerce listings

• Industry associations

Be sure your business info matches exactly: same spelling, same phone number.

8. Embed a Map and Use Location Cues on Your Website

Google needs to understand where you’re located. Help it out by embedding a map on your contact page as well as:

• Include your address in the footer of every page

• Use local phrases naturally (“Serving office buildings across East Knoxville”)

Location mentions help tie your content to the areas you serve.

9. Build Local Backlinks

Backlinks (when other sites link to yours) are a big SEO ranking factor.

Start with:

• Joining the Chamber and getting a business listing

• Sponsoring a local event and getting listed on their site

• Swapping links with a local carpet cleaner, pest control or handyman

• Writing a guest blog for a local business journal or property management site

The key with backlinks is quality over quantity. One strong local link beats a bunch of random ones.

10. Create Service Pages for Each Offering

Don’t bury everything on one generic “Services” page. Break them out so you have more places to rank for and can speak to specific problems that service solves. Make individual pages for:

• Office Cleaning

• Day Porter Services

• Restroom Sanitation

• Construction Cleanup

• Medical or Dental Office Cleaning

Each page can target specific keywords and convert better.

11. Track, Adjust and Keep Showing Up

SEO is not a one-and-done job. It’s ongoing. Use free tools like Google Search Console and Google Analytics to see what pages people visit, how they found you and where they bounce.

Update your site regularly. Keep your Google profile active. Ask for reviews. Google loves signs of life. Over time, you’ll climb the rankings while your competition stays stuck on page two or three.

Rank Higher. Grow With Precision.

Commercial cleaning is a competitive industry. If your company isn’t ranking on page one, you’re not even in the conversation. But you don’t need to be an expert to fix it. Slamdot’s expert team of marketers comes in and does it all for you.

At Slamdot, we help service businesses like yours create simple, effective SEO strategies that generate leads. Whether you need a better website, better rankings or just better results, we’ve got the tools and team to help you win.

Want your cleaning company to show up when it matters most? Let’s talk.

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