Most commercial cleaning companies rely on one of three things for leads: referrals, cold outreach or luck. Sure, those might work for a little while. But they won’t build a thriving, predictable business.

That’s where a proven marketing funnel comes in. A funnel is simply the system that takes someone from not knowing you exist to becoming a paying customer. It works behind the scenes. It sells them before speaking to anyone. If you build it right, it becomes your most valuable asset.

Inside this blog, you’ll discover how to create a simple, yet powerful 4-part funnel that fits your schedule and wins you commercial cleaning contracts. Everything you’ll read has been tested, refined and optimized for office cleaning services.

Let’s get started.

Part 1: Capture Attention With Localized Ads

You can’t get leads if no one sees you. The first step is visibility. But not just any traffic. You want the right people seeing the right message at the right time.

That means showing up in front of business owners, property managers and office administrators who are actively looking for help or open to switching vendors.Here are proven ways to capture attention:

• Google Ads targeting keywords like “office cleaning services in [city]”

• Facebook and Instagram ads targeting local business owners or facilities managers

• Local SEO that gets you ranking in the map pack when people search for cleaning services

Pro tip: Include your location and service specialty in every headline. “Need Nightly Office Cleaning in Charlotte?” beats “Professional Cleaning Services” every time. Location, location, location!

Part 2: Offer a High-Value Lead Magnet

Once you have their attention, you need a way to start the conversation. This is where most cleaning companies fail. They say, “Call us for a quote,” and leave it at that.

But people want to receive value and create trust before they give you their limited time. That’s where a lead magnet comes in. Here’s some proven examples for commercial cleaning lead magnets:

Great examples for commercial cleaning:

• A free “Office Cleaning Audit Checklist”

• A downloadable “Janitorial Pricing Guide”

• A quick “How Clean Is Your Office?” quiz

• A guide: “Questions to Ask Before Hiring a Cleaning Company”

This allows you to collect their name, email and a few key details about their building. It also gives them something helpful without feeling pressured.

Bonus tip: A great lead magnet does more than provide information. It solves a problem and positions you as the expert in your field.

Part 3: Follow Up With an Email Nurture Sequence

They downloaded the checklist. You stood out by providing value. But a couple of days have passed and they haven’t called yet. And guess what? That’s normal.

Most leads need multiple touchpoints before they convert. Email is your chance to stay top of mind and build trust without being annoying and leaving them seven voicemails.

A simple follow-up sequence might look like this:

• Immediate: Deliver the checklist and thank them

• Day 2: Share a client success story with before-and-after photos

• Day 4: Deliver value: speak to their top 3 issues or problems

• Day 6: Offer a soft CTA such as: “Book your free building walkthrough today”

• Day 10: Overcome objections and create a limited time offer to take the next step

To maximize your results, these emails need to avoid generic content, be super helpful and get to the point. A little extra effort goes a long way.

Bonus tip: Include your photo or a short team video in one of the emails. Let them see who they’re working with. It goes a long way.

Part 4: Make Booking a Walkthrough Fast

Your funnel worked. They trust you. They’re thinking about reaching out. But here’s where you can still lose the job: making it a chore to schedule services.

Don’t make people hunt for your number. Or wait days until hearing back. Your number one goal is to make booking as easy as possible, including:

• Add a “Request a Quote” or “Schedule a Walkthrough” button to every page on your site

• Use a short form with name, company, building size and best time to reach them

• Offer an online calendar where they can book a call or walkthrough slot directly

• Respond as fast as possible and tell them what to expect (“We reply in 60 minutes during business hours.)

Speed and convenience win jobs. If you don’t respond quickly, someone else will.

A Great Funnel Does the Selling For You

A marketing funnel isn’t just a nice idea. It’s the difference between chasing contracts and having new leads show up in your inbox every week. However, one thing we’ve noticed is that most office cleaners are too busy serving clients to leverage the power of a 4-part funnel.

That’s why we’re here. At Slamdot, we build these funnels for service businesses that want real results without doing it themselves.

We work with office cleaning companies that are ready to scale, attract better clients and turn their website into a reliable growth tool.

Want to see how? Contact us today for a free proposal!

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